REXEL ELECTRICAL ADOPT DIGITAL IN STORE22, May 2014
Rexel Electrical needed a simple effective way to provide information to their customers in-store.
By using LED screens and touch screen they have enhanced the in-store experience and created an effective, easy to manage way of communicating with customers.
Screens were installed into key areas to help communicate information such as the product selection - a touchscreen that allows users to browse products by category to make search easier. In the Green Energy section, the Measure my Energy monitor helps customers understand what appliances are drawing energy and how big their carbon footprint is.
Screens at the counter also help to reinforce promotional messages.