WESTPAC BANKING ON DIGITAL FUTURE28, October 2014
WESTPAC INVESTS IN SPECTACULAR VIDEO WALL AND INTERACTIVE TOUCH SCREENS
Westpac Auckland is now the second major bank to turn to Ngage for high technology digital platforms, bespoke designed, specifically for internal marketing communications.
Just completed in Westpac's Britomart based head office Buildings, the centrepiece feature is a 5 metre, 9 screen, composite video wall that can easily be controlled from a staff accessible wall panel. The Samsung Units featuring high definition LED and ultra fine glass-to-edge construction, are the only ones currently available in the world and create an incredibly arresting visual mechanism.
Flanking the video wall, a pair of 65" fully interactive touch screens facilitate a unique, on the run, presentation platform for internal personnel and clients, including the ability to access internet and operate multiple tabs simultaneously.
Andrew Becker, Westpac's Senior Strategic Insights Manager, has big plans for the screens going forward. These include initiatives utilising low frequency apps allowing specific messages to appear on the screens designed specifically for the end user walking past. Minority Report is coming fast.
The possibilities that this technology now offers Marketers, takes internal and client specific communications to the next level of sophistication.