TORPEDO7 LAUNCHES DIGITAL IN STORE29, October 2014
EXCITING NEW MEGA OUTDOOR RETAILER EMBRACES IN STORE DIGITAL SIGNAGE
Torpedo7, starting life as an online only bike accessories store, has grown massively over the past 10 years into a retail giant specialising in outdoors, camping, fishing, motocross and biking.
Recently aquired by The Warehouse Group, Torpedo7, following international trends, has now recognised the importance of a tangible shopping experience and has set up a major bricks and mortar retail outlet at Sylvia Park in Auckland.
With no expense spared on an enormous store fit out, T7 tasked NGAGE for their in-store digital signage requirements.
A four panel LED backdrop now provides an exciting display mechanism and media platform for their many special offers. The beauty of digital signage being recognised as not only an effective visual stimulant to purchase, but a nimble media vehicle that can run multiple specials and be changed out in hours to suit stock availability and product line focus.
Latest research from the US now shows EIGHTY PERCENT of shoppers are attracted in to retail stores by digital signage.
OVER 40% of consumers choose to shop at locations because they provide digital signage, and stores are experiencing 24% increase in footfall after implementing digital media and signage technologies.
Torpedo7 are at the leading edge of retail in New Zealand and NGAGE is becoming more and more the first choice as an experienced, credible and proven digital network provider.