SAMSUNG LEVERAGES AERWAVE TECHNOLOGY

29, January 2014

SAMSUNG Showcases New Retail Experience at NRF 2014 Featuring Aerva, RadioShack, and more

Innovation showcase highlights real-world examples of storefront interactivity, augmented reality and social media integration together with latest Samsung display and mobility solutions.

Aerva Social Media Integration
Leveraging Aerva’s easy-to-use, web-based AerWave software platform for managing and scheduling content on networked displays, Samsung and Aerva streams live tweets about the Big Show on large-format display.

Attendees also submit their own pictures using the hashtag #AervaNYC or via email, which is moderated using Aerva’s Moderation Engine and broadcast on a digital billboard in Times Square.

“Samsung offers an unparalleled technology portfolio to help retailers create a more dynamic and connected retail experience – including our digital signage and video wall solutions, intuitive Galaxy tablets and award-winning multifunction printers,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “We are excited to partner with some of the most innovative retailers and solution providers in the business to create this showcase that demonstrates how our technology can create new and enriching in-store experiences for customers.”