Case Study: Taco Bell
DORITOS LOCOS TACOS PRODUCT LAUNCH CAMPAIGN.
- Aerva picked (from a competitive bid) for its SOCIAL MEDIA and DOOH EXPERTISE.
- Aerva demonstrated EXPERIENCE and EXECUTION HISTORY.
- Aerva owned EXISTING and PROVEN Technology and Know-how.
- Aerva could RAPIDLY DEVELOP new technologies for the campaign.
Aerva’s Platform Interacted with Twitter and generated
real-time, moderated tweets, metrics.
Aerva’s Twitter Moderation Engine used for all endpoints (Taco Bell Microsites, Augmented Reality, DOOH, Facebook).
Aerva’s Platform used to control Digital billboards (New York, Los Angeles).
Aerva’s platform integrated to network-video cameras for live streaming.
Aerva’s platform integrated to still cameras to send back Keepsake Photos to users.
AERVA’S PROJECT EXECUTION
Aerva Project managed all technical aspects.