Case Study: Sport Club / LA

Sports Club/LA is a collection of seven premier health and fitness complexes located in some of the country’s most exciting and vibrant cities.

These unrivalled urban clubs offer their Members stunning amenities, award-winning programming and cutting edge technology, all of which create an experience unlike anything in their industry.

With the power of AerWave, Sports Club/LA is able bring dynamic content to their Members real-time. Sports Club/LA has incorporated AerTweet for streaming Twitter content, health and fitness RSS feeds, QR codes, video, live weather updates and more. The screens enable Sports Club/LA to interact with their members while providing value added content, promotions, and in-Club advertising campaigns.

Objectives

Sports Club/LA needed a technology driven solution to eliminate paper and centrally control content being delivered to multiple screens across their seven locations – including display schedules, social media integration, and dynamic content creation.

Solutions

Aerva’s technology has enabled Sports Club/LA to remotely manage screens with custom content and layout, social media components, realtime operational announcements and other streaming feeds. In addition to the Club installations, AerWave has been used for offsite events such as the Life is good Festival allowing Sports Club/LA to show Twitter via AerTweet.

Results

Sports Club/LA installations combine the technology of digital signage, the excitement and flexibility of social media, and the visual appeal of custom branding to deliver a powerful viewer experience. “As a company, we are continuously exploring ways to enhance our Clubs and our Members’ experiences. Aerva technology offered us a powerful tool for integrating real-time content, social media, video and images into beautiful displays that we’ve customized for multiple screens, in each of our Clubs.

From parties to product launches, we’ve been able to leverage AerWave functionality to keep our Members community up-to-date and more connected to their Club,” said Teresa Coffey-Gordon, CMO of Sports Club/LA.