Case Study: New Zealand Transport Agency

Client New Zealand Transport Agency
Network Route Network
Strategy Create a culture of vehicle maintenance

In 2013 NZTA utilised the Ngage digital screens to help create a culture of vehicle maintenance in NZ, by adding reminder messages to the screens for audiences to check their indicators, headlights and tyre tread.

The aim of the campaign was to get people to take responsibility themselves for the safety of their vehicle throughout the year.

The Ngage digital network provided NZTA the perfect platform to talk to audiences while their car is top of mind. The Ngage digital network allows brands to run multiple creative messages at any one time and in this case allowed NZTA to communicate a variety of safety checks to drivers across NZ.