Case Study: McDonalds

"Additionally the flexibility of the inventory system software allows for easy targeting of specifc day parts to align with the different menu offerings."Justin Watson, Director of Marketing, McDonald’s Restaurants (NZ) Ltd

Client McDonalds

Network The Warehouse

Strategy ​Drive foot traffic in store with path to purchase medium

McDonalds used the warehouse digital network to promote Value Picks menu items for 2 reasons:

  1. Path to purchase coverage in regional area with the ability to create multiple touch points which match geographic foot-print.
     
  2. Synergies between the value credentials of the Warehouse, and those of the Value Pick menu offerings.