Case Study: McDonalds
"Additionally the flexibility of the inventory system software allows for easy targeting of specifc day parts to align with the different menu offerings."Justin Watson, Director of Marketing, McDonald’s Restaurants (NZ) Ltd
Network The Warehouse
Strategy Drive foot traffic in store with path to purchase medium
McDonalds used the warehouse digital network to promote Value Picks menu items for 2 reasons:
- Path to purchase coverage in regional area with the ability to create multiple touch points which match geographic foot-print.
- Synergies between the value credentials of the Warehouse, and those of the Value Pick menu offerings.