Case Study: Mars

Client Mars Bar

Network The Warehouse

Strategy Drive sales and build incremental reach

• Mars was interested in broadening the reach of their “Mars Your Day”

• Result - unrivalled coverage into areas of New Zealand that have limited visual media access

FOR THE 2 WEEKS OF THE TRIAL VERSUS THE TWO WEEKS PREVIOUS TO THE TRIAL THERE WAS A 49.75% INCREASE IN SALES OF 53g MARS BAR