Case Study: Ideal Electrical


Ideal Electrical wanted to promote their energy saving products within store in an engaging and interactive way to customers.


Ngage designed and created digital info hubs for Ideal Electrical to allow them to educate and inform customers in their “Green Corner” about the latest and greatest in energy saving solutions.

Ngage designed the digital touch content and the application to run it on the screens through a consultative process with Ideal Electrical and their agency Hotfoot. The kiosk was also designed and fabricated to meet the brief.

The freestanding plinth houses a digital touchscreen which allows customers to browse through products and learn more about energy saving, and to compare the different products. For tradespeople who are not necessarily the end user, the issue was in being able to take the information with them to pass on. A print option was conceived where the user can choose to print out relevant information in store to take away with them for later.