Case Study: Fuze Ice Tea

Client Coca Cola

Campaign Fuze Ice Tea

Network Route Network

Date 1st December – 31st January 2014

Strategy Build brand awareness of new product

Ikon utilised the Ngage shopper network to promote their new product Fuze Ice tea range in store by building awareness of the new product and encourage trial.

Ikon blanketed the route market by advertising across all for the key convenience retail chains; BP, Z, Mobil, Caltex and Fix nationwide. Driving sales across 427 retailers nationwide for two months over key summer holidays.

Fuze created multiple touch points in store with digital signage and fridge fins. Ngage media has a full studio specialising digital signage and shopper content and thus designed the shopper and digital signage material as part of the entire campaign package, using the three fridge fins to showcase the different varieties and tell a story across the fridges and encouraging trial with a strong call to action across the digital signage.