Case Study: Burger Wisconsin

Burger Wisconsin use promotional screens driven by Aerva to increase sales.

Burger Wisconsin wanted a more effective way to promote their promotional items and extras menu in-store to reinforce their existing marketing collateral at the point of purchase.

Objective

To increase awareness of Burger Wisconsin promotions in-store and increase sales revenue of promotional items and add ons such as fries and drinks. Secondary to this Burger Wisconsin also wanted an avenue to promote their own messages to customers.

Solution

Ngage installed a dedicated promo screen in-store which played a rotating loop of promotional content, loyalty programme information and details about Burger Wisonsins commitment to healthy eating. Placement of the screen in-store was key with it being visible from the moment customers entered the store. Creative was eye-catching and changed regularly to ensure that there was movement on screen to capture attention through the different messages.

Result

Promotional items such as the BBQ Beef and Bacon burger have sold extremely well since the installation of the dedicated promo screens. Burger Wisconsin have been very pleased with the results of the promos.