Case Study: Burger King
BURGER KING NETWORK IN MEXICO TO USE AERVA TECHNOLOGY TO DRIVE SCREENS IN-VENUE.
Basha Media, a pre-eminent digital place-based network in Mexico is using Aerva’s technology to drive all the content to digital displays at 480 Burger King network in Mexico.
“We selected Aerva’s software and Cloud technologies over many others in the marketplace over 15 months ago to drive our place-based network. It was the logical choice for our newest network, the Burger King network, which is growing every day and will be 480 locations by the end of February 2013,” according to Jacobo Jafif, CEO of Basha Media, the company that manages the Burger King and other networks in Mexico.
Aerva’s platform and various interactive applications will allow patrons of Burger King to see company promotions, sporting events from TV as well as allow patrons to interact from in-venue using their own mobile devices and social media.
The digital-out-of-home display (DOOH) market has shifted drastically in the past 3 years. Where once social interaction and customer engagement was seen as a novel approach, today it is a necessity. Aerva and Spectacolor offer a full solution for integrating social media and UGC into digital displays. Aerva provides the hardware, software platform, Picture-to-Screen widgets and tools, and monitoring: everything needed to provide a seamless experience for brands looking to engage customers, and network operators like Basha Media to manage, schedule content, ads and interactivity, as well as recover metrics and reporting data from Aerva, all from any browser on any device.
POWERFUL TOOLS FOR MARKETERS
Aerva’s core products provide marketers and advertisers with a simple interface for creating and managing programming on digital screens, no matter their size. Because Aerva is cloud-based and connects the screens to the Internet, marketers can make changes on the fly and apply Aerva widgets to run programs ranging from providing news and weather to running live surveys, displaying tweets and digital photos.
“Mexico is a very dynamic market for Aerva products and increasingly larger place-based networks are choosing our technologies to run their business,” said Sanjay Manandhar, CEO, Aerva.