Case Study: The Broad Institute

The Broad Institute choose Aerva to manage their campus-wide digital network.

In 2010, The Broad Institute, a biomedical research institution, began looking for a way to enhance their corporate culture and wanted a system of networked digital displays throughout their multi-building campus. Aerva offered the perfect solution with the AerWave Digital Signage System.

OBJECTIVES

Create a network of digital displays for employee communication to be deployed campus-wide.

SOLUTION

Aerva’s AerWave digital signage platform allows The Broad Institute to manage everything via the web. The Broad Institute uses Aerva’s software-as-a-service (SaaS), all-web-based application using cloud computing backend infrastructure.

Content is easily managed with a WYSIWYG interface on any browser. Researchers, writers, graphic designers update and provide content frequently, using AerWave to schedule the programs. Key features include branded streaming RSS, Weather and News as well as Live Screenshots.

AerWave also allows detailed control of the media players. System updates can be distributed centrally and without any local intervention. Broad can also conserve energy by turning screens on and off as scheduled through the web interface.

RESULTS

With Aerva’s system in place, The Broad Institute is now able to concentrate on creating great content and managing their growing network. The media players and screens are placed in central locations on multiple floors and buildings where there is higher traffic. The employees get a better sense of the institution as a whole with the unifying messages and information available to them through the digital displays.