Case Study: Bluebird
Strategy Drive sales
Bluebird ran their Doritos TVC across the BP network nationwide for one week.
In the week where we started playing the Bluebirds Doritos TVC in store on the digital screens, we saw a lift in sales of Doritos of 171% week on week.
Increasing category share of Dorito’s within chips from 6% to 15% week on week!