Case Study: Auckland on Water Boat Show

The Auckland On Water Boat Show is held annually in the Auckland Viaduct. It is the most popular showcase of all things boating in NZ and as such a large number of people attend the event from around the country.


The boat show wanted to create an event app to help people navigate their way around the show’s many exhibitors and to improve engagement and the event experience. They also wanted to collect visitor data and find an effective way for people to complete a quick survey in return for entry into a prize draw.


Ngage’s mobile app Boxtcode was utilised to bring together the elements required by the Boat Show for their event app. The app was created with generic applications that can be tailored for the event specificallyto tick all the boxes. This allows for a cost affective but highly functional app that can be used across a wide variety of clients and events. For the Boat Show we focused on the applications that would create a great experience and deliver valuable information for the show. This included the event map to help guests navigate the show, Find an Exhibitor, Boat Show News, Facebook page, Buy Tickets and the Survey / Competition to win a Trip to Tonga.

We created a physical presence at the event to promote the app and educate visitors how to download it and enter the prize draw. Ngage promo staff we on hand at two Boxtcode locations with touchscreen kiosks to help visitors to learn about the app and how to download it. The touchscreen kiosks also acted as an additional option for people without smartphones to peruse the app information and complete the survey.


The app provided a cost effective way for the Boat Show to both gather valuable information on visitors to shape the future of the show, and proved to be a more cost effective solution than developing their own specific event app.