Case Study: Auckland Transport
Client Auckland Transport
Network Route Network
Strategy Regional Targeting
In 2013 Auckland Transport utilised the digital screens across the route network for a variety of campaigns, from communicating roadworks surrounding the Auckland ring road development through to encouraging bus travel and car pooling.
The flexibility of Ngage digital network allows Auckland Transport to target key geographic regions, allowing Auckland Transport to speak to a broad audience 18-64 from within the affected suburb.