Case Study: Auckland Museum
Auckland Museum added value to the museum experience by adding informative digital signage.
Good communication plays an important role in any cultural institution, and Auckland Museum is no exception. The iconic Auckland site, which is well-known for the quality of its displays and visitor interface, recently decided that informative digital signage would add value to the museum experience.
To install digital signage that informs visitors about museum programmes and admission, and creates another channel of communication for those visiting the museum.
“Our main priorities were price point, advertising potential, flexibility and ease-of-use” Marketing executive Andrew Wright.
Auckland Museum contacted Ngage Media for a solution to their digital signage needs. “Our main priorities were price point, advertising potential, flexibility and ease-of-use,” says marketing executive Andrew Wright.
Ngage recommended the museum to use state-of- the-art AerWave software developed by Aerva, Inc. AerWave is a web-based digital signage platform that allows for real-time data feeds and supports the use of many different media options – video, audio, images, Flash files and more. Content can be modified and updated by staff (the software is very user friendly), enabling up-to-the-minute information to be disseminated directly to visitors. Security was another priority for the museum. Aerva’s industry-standard encryption technology ensures content is as secure as possible. Data transmitted between media players and Aerva servers is encrypted using SSL, which means outside users can’t access the network.
“Our marketing team uses the screens for pricing display and descriptions of various packages available for purchase by our visitors,” Andrew Wright
The museum decided to install information screens and a video wall, all powered by Aerva. Eight large screens behind the ticketing and information desks are frequently updated with information pertinent to the visiting public. “Our marketing team uses the screens for pricing display and descriptions of various packages available for purchase by our visitors,” says Andrew Wright. In the southern entrance/atrium a 16-screen video wall is used to share imagery about the museum’s programmes, exhibitions and events, as well as graphics for commercial events.
With the screens in place, Auckland Museum is able to provide visitors with up-to-date information on exhibits, events, and other happenings. Marketing staff can communicate key messages directly to the public through the information screens and video wall, and displays can be changed at the touch of a button.